If you are doing business online, you already know the importance of search engine optimization. By using the techniques of SEO, you take a regular website and turn it into a rotating door of profits, driving traffic and creating new relationships with consumers from around the world. While the principles of SEO have remained largely unchanged over the past decade, this year brought a whole new world of challenges for website owners. Through a series of major updates, Google changed its search ranking algorithms and turned the world wide web upside down. Suddenly the sites that always ranked at the top were plummeting to the bottom. In an attempt to get rid of spam and promote the best sites, a few good websites inadvertently got penalized for unintentional mistakes in search engine optimization.
For the web masters who were hit hard by these changes, it can lead to a devastating turn of events. When your income is wrapped up in the web, you can’t afford for your website to suddenly be de-indexed! Just a simple fall in rankings can cost thousands of dollars in ad revenue and profits. So how can you recover from the major google updates that left so many struggling to keep their sites afloat? The best choice is the work with an SEO consultant.
Most web owners do not work on search engine optimization as a full time job. Instead, they know just enough to keep their site functioning well. However, with the new updates all that previous knowledge is useless and you need someone who truly understands the ins and outs of the new algorithms to help you recover your previous rankings. The recovery process is time consuming. In fact, you should expect to spend months removing bad links that caused you to be penalized. You might need to make some changes to your website itself and carefully evaluate your keyword usage to make sure it is not excessive and causing your site to be viewed as spam.
Ultimately, hiring an SEO consultant is a good investment. It will save you weeks in catching up with the newest search engine optimization methods. Though you might have to spend a significant amount of money upfront, it will be well worth it if your site can bounce back and even increase in its profit from before the changes took place. When you look at a study of the websites that rely on independent SEO, they rarely do as well as their counterparts that are using professional search engine optimization teams.
Take the plunge and hire an SEO consultant to give you an analysis of your website. If nothing else, it could help you uncover any underlying problems so you can get back on your feet and start on the road to recovery after the major Google updates.
